What is Influencer Marketing?


Social media has emerged as one of the biggest platforms of advertisement. However, advertising here is a little different. It is quite different from your traditional marketing. One of the most ingenious and unique ways is through influencers. Influencer marketing is growing with each passing day, and is already worth more than $10 billion. Many companies are waking up and investing in this.

Who is an Influencer?

Influencers are people who have a huge social media following. These people have huge following on sites like Facebook, Instagram, Twitter and YouTube. They keep making posts., write blogs, or make vlog (video logs). They use many methods to organically increase their following. They have following in the millions who religiously follow them and take their opinion quite seriously.

Most of the influencers are not celebrities, but become celebrities owing to their following. Though legit celebrities have a following than can easily rival influencers, but on social media, people trust more on influencers.

How to they market something?

Many companies send their goods directly to these influencers for them to use and review. If they like the product, they will put out a good word about it on their channel via a post, blog or vlog. This creates a buzz about the product, and there’s also a chance that could go viral. This instantly results in an increase in sales, and a good impression of the company’s product and overall brand image.

Influencer marketing is taking the world by storm and many companies are opening up to it. So, if you think this is something that can help your business grow, a business coach in Melbourne can certainly help you with influencer marketing.